Structured Audits.
Polished Reports.
Stop wrestling with spreadsheets. CheckMate gives your team a single place to score, document, and deliver polished audit reports — enhanced by AI when you need it.
This audit reveals a well-structured campaign foundation with an overall score of 91.2%. Key strengths include consistent naming conventions and thorough ad group organization...
Three steps to a polished report
From blank slate to client-ready deliverable in minutes, not days
Create an Audit
Pick a client and account, choose a template or build from scratch. Your audit structure is ready in seconds.
Score & Document
Work through each task, log findings, add recommendations, and assign scores. Everything is tracked and weighted automatically.
Generate & Export
Get an AI-powered executive summary, then export a polished PDF or Excel report to share with your client.
Your reports, elevated
CheckMate uses AI to transform rough notes into polished, client-ready deliverables — so you spend less time writing and more time winning.
AI Executive Summaries
One click generates a professional executive summary with prioritized action items, strengths, and areas for improvement — ready to present to your client.
AI-Polished Findings
Rough findings and notes? Hit “Polish with AI” and every finding gets rewritten for clarity and professionalism. Missing recommendations get generated automatically.
Shareable Report Links
Generate a beautiful, public report link for your client — no login required. Control what's visible, set expiration dates, and track who viewed it.
Role-Based Access
Row-Level Security
Multi-Agency Support
Real-Time Dashboard
Everything you need, nothing you don't
Scoring, templates, collaboration, and exports — all in one place
Weighted Scoring
Scores that reflect real business impact
AI Summaries
Client-ready executive summaries in one click, powered by Claude AI.
“This audit reveals a well-structured campaign foundation with clear areas for optimization...”
Templates
Deploy a full audit structure in seconds from reusable templates.
PDF & Excel Export
Export polished, client-ready reports with scores, findings, AI summaries, and category breakdowns. PDF for presentations, Excel for data teams.
Team Collaboration
Assign tasks, leave comments, get notifications, and track progress across your team in real time.
Works for every channel
Paid search, social, display, or full-funnel — create a custom audit for any channel your clients run
SEM / PPC
Campaign structure, keyword strategy, ad copy, bidding, extensions, and conversion tracking.
Paid Social
Audience targeting, creative review, budget allocation, pixel setup, and attribution.
Display & Video
Placement targeting, creative specs, frequency capping, viewability, and brand safety.
Full-Funnel
Cross-channel audit covering the full customer journey from awareness to conversion.